Most people choose a Web host based on price, technology and or the recommendation of their Web agency. All of these are important factors, but most people overlook the destructive impact choosing the wrong host can have on our interactive marketing initiatives.So question is how can hosting plays an important role in marketing?
One of the most important factors when choosing a host is determining which tools and services they support and don’t support. What statistics or Web analytics packages does our host offer?
Many hosts have strategic relationships with some of the best Web analytics vendors in a way to provide their customers with powerful site measurement tools bundled into the cost of their hosting packages.
If we are choosing our host because it includes a site building tool? If so, this can be a real advantage to businesses without Web development resources, but buyers should afraid that this will most likely impact our Search Marketing initiatives.
Most site building applications make optimizing our site for the search engines very difficult at best, with most actually hurting our chances of achieving necessary search engine rankings. These tools in many cases actually prevent Search Engine Optimization (SEO) best practices from being incorporated into our website.
Website tools and services are important, consistent and reliable email delivery is even more critical to many. How well does our host fight spammers? Do they have controls in place to block spammers from using their servers as launch pads for their spam campaigns?
There are countless instances where email generated from IP ranges or even entire Reseller Hosting, Dedicated Hosting, Shared Hosting plans – CPWebHosting companies has gotten blocked, penalizing non-spamming firms. Emails from innocent, non-spamming companies can be blocked unknowingly if the company’s Web host is on a blacklist due to a lack of protection of its email servers.
One kind of obvious issue is server uptime. While being down for a few minutes here and there is unpleasant and causes missed revenue opportunities, the real effect is felt if there is significant downtime. Significant downtime being down for days, not hours can cause significant revenue loss, tarnish our organization’s brand and cause temporary losses to our Search Engine rankings.
The most hosts boast 99.9% uptime, many have a past of data center, router and or backbone issues that have impacted their customers for lengthy periods of time. This is not something they will likely disclose freely, but some good Search Engine research will uncover most hosts’ past given the abundance of blogs, consumer sites and Reseller Hosting, Dedicated Hosting, Shared Hosting plans – CPWebHosting review directories.
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