The cost of a top position with any of the big PPC’s depends upon the keyword you are bidding on and how many people search for it. If you have to bid on a popular word such as ‘Internet marketing’ be prepared to pay around $2 – $4 for a decent position. But what if you went for “Internet marketing articles” it costs less than a quarter of the price, it will produce far less visits of course, but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions, the combined traffic from these positions will add up to the level produced by a popular keyword – but at a fraction of the cost.