Get into the mind of your visitor.

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Don’t use complicated words that people would have to look up in the
dictionary.

Use stories, convey your experiences or include testimonies from others.

Communicate quickly and efficiently.

the layout of your web page should include plenty of white space.

Use attractive graphics.

Create high quality content.Write attractive language in articles of your website.

Web page background – a colorful or busy background can
make your text hard to read and may give the impression of
an inexperienced webmaster. If you do use a background
image make sure it complements your site’s theme, fits with
your visitors experience and will increase your
credibility.

Use the correct fonts.