Your content must be relevant to your site. you should not add up content that has nothing to do with your website or that does not suits to the title.Do not mess too many things with your website,make it simple and easy to understand.

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The information that you give must be accurate. Part of the reason that you’re adding content to your site is to add to your reputation as a knowledgeable person in your field so if your information isn’t accurate then you don’t look like you know what you’re doing.

Well atleast some content or article of your website should be free to read so that people may know about your website and services.

Your content should be aesthetic and should be written in attractive language.Do not use old words in your content.Add fresh words.