The location of keywords on your website is vital. You may have placed keywords at only a few locations but if they are inserted at important positions, your search engine ranking may be boosted. The most important position is the Title of the page. Ensure that your keyword is placed in the Title.
Another proven strategy is to place keywords towards the beginning of the web page. For instance, inserting keywords in page headlines, other sub-titles, and introductory paragraphs would certainly help rankings. Avoid using images or tables at the beginning of the page. This will only shove keywords down on the web page, and in turn harm your search engine rankings.
Amongst other strategies, “stemming” is another important technique for placing keywords.

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