Google offers a paid placement program called Google Adwords. Paid listings in Google appear above and to the side of its regular results. Like most Paid Placement or Pay-per-click programs you are charged a fee only when a visitor clicks on your listing. There is a $5 activation fee for this service and there is no monthly minimum fee.
Some advantages of Google Adwords are:
• Your price is automatically lowered to one cent more than your closest competitor.
• No one can lock in the top position because user click through rates and CPC determine where your ad is shown. The most relevant ads rise to the top.
• Google offers a unique set of tools to forecast your budget and select target keywords.
• You can target your ads to users in a specific country or only to speakers of a specific language.

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