• No technical skills required. Just a few lines of code to be copy pasted
• Only ads relevant to your content appear
• AdSense automatically shows appropriate ads for different sections. So it saves great deal of time and energy searching for relevant advertisers for different sections
• You’re free to concentrate on providing good content and Google does the work of finding the best ads for your pages
• You can filter up to 200 URLs, so you can block ads for sites that don’t meet your standards. You can also block strong competitors
• Access base of 100,000 advertisers AdSense disadvantages
• Low flexibility ~ Unlike other advertising sites where you can choose your advertisers and make choices on basis of payout, display and frequency, AdSense proves to be pretty inflexible.
• Free advertising — The ad panels say “Ads by Google” – free advertising for Google. You don’t earn anything if someone clicks on that link.
• You can filter out 200 URLs. For big sites this figure is not adequate
• Minimum payout is $100, which is fair enough for most webmasters but keeps the smaller ones out.
• Revenue sharing isn’t disclosed by AdSense. Considering Google’s reputation maybe it can be trusted, but such disclosures especially with regards to revenue sharing should have been made.
Very recently, the company added new features to Google AdSense, including preset color palettes to coordinate colors for the Web sites and the ads, automatic user feedback mechanisms, and reporting tools that tell participants their click-through rates and how much money they’ve made at any given time.
Current AdSense participants include the Food Network, Weather.com, ABC.com, Internet Broadcasting Systems, Lycos Europe, New York Post Online Edition, Reed Business Information, US News & World Report, and iVillage.
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